Effective Date: 25 April 2025

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NEW Distribution LTD trading as Swiftx Distribution:  ("we", "our", "us") We are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website www.swiftxdistribution.co.uk.

By using our website, you agree to the terms of this Privacy Policy.

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1. Information We Collect

We may collect the following types of personal information:

• Personal Identification Information: Name, email address, phone number, postal address, etc.

• Technical Data: IP address, browser type, operating system, referring URLs, browsing behavior, etc.

• Payment Information: If you make a purchase, we may collect billing information (collected securely via our payment providers).

• Cookies and Tracking Technologies: Used to enhance your experience and analyze site traffic.

2. How We Use Your Information

We use your information to:

• Process and fulfill orders

• Provide customer support

• Send updates, promotions, and marketing communications (with your consent)

• Improve our website, products, and services

• Detect and prevent fraud or security issues

• Comply with legal obligations

3. Sharing Your Information:

We do not sell your personal information. However, we may share your data with:

• Service providers: for payment processing, delivery services, IT support, etc.

• Legal authorities: if required by law or to protect our rights

• Analytics and marketing partners: to understand usage and improve advertising (e.g., Google Analytics)

4. Data Retention:

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

5. Your Rights:

You have the right to:

• Access, update, or delete your personal information

• Withdraw consent for marketing communications

• Object to or restrict our processing of your data

• Lodge a complaint with a data protection authority

To exercise your rights, please contact us at hello@swiftxdistribution.co.uk.

6. Security:

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or alteration.

7. Cookies:

Our website uses cookies to improve functionality and performance. You can control cookie settings through your browser preferences.

8. Third-Party Links:

Our website may contain links to other websites. We are not responsible for the privacy practices or content of those sites.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Effective Date."

10. Contact Us

If you have any questions about this Privacy Policy or your data, please contact us at:

NEW Distribution LTD
Trading as Swiftx Distribution
167 - 169 Great Portland Street, 5th Floor, London, W1W 5PF
Email: hello@swiftxdistribution.co.uk